Project Description

NaturalMotion’s back-end to Dawn of Titans serves as the the action strategy game’s scheduling administration system.


NaturalMotion London was established in 2012 to develop groundbreaking social games on mobile platforms. Fusing a fresh, start-up culture with NaturalMotion’s advanced technology and expertise, the studio is working on innovative projects with the aim of redefining mobile gaming. The company was bought by Zynga for £317m in January 2014.

Client brief

Dawn of Titans is a free-to-play game from Zynga’s London based NaturalMotion. It is the company’s attempt to create a game that appeals to both the casual-leaning mobile user base and PC strategy-game fans. The game is an ambitious attempt to marry epic warfare-waging with quick, casual gameplay mechanics, to pass what CEO Torsten Reil calls “the Starbucks line test” of mobile game-play (the player must be able to start and finish a session while waiting for their macchiato to arrive).

Dawn of Titans makes its money from in-app purchases, through which players are able to buy new titans and decorative upgrades. NaturalMotion needed a scheduling administration system to allow players in all time-zones to take part in online and offline (leader-board) game events.   This encompassed overlapping schedules that could last from hours to many days.


  • Material design, responsive interface for the administration system
  • User-customisation calendar and event views
  • Support for multiple time zones
  • Integration into Zynga secure back-end systems
  • Interactive editor for JSON files
  • Multiple levels of administration users


  • Object-orientated PHP 5 code.
  • Built to MVP principles
  • Restful API access using CURL
  • Oracle VM VirtualBox technology to create sandbox code environments

Success story

Zynga doesn’t disclose individual game revenues, but analysts forecast Dawn of Titans would contribute about $25 million in its first year.

Code extract

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Sample screenshots