Twelve Winds is driven by strong values that define who we are and what we do. Our core values are rarely found in other companies, but we consider them essential – and together they make us unique. Our commitment to trust and transparency runs as a common theme through each.


At Twelve Winds we see ourselves as part of a team, with shared goals and a common history. We look out for each other, and have a collective desire to learn and improve. As part of that team, we are willing to share our time, our ideas and our knowledge, not just with those we work with each day, but with everyone in the Twelve Winds family. There’s a fundamental respect for the company, and for each other. Collaboration is what unites and strengthens us, and makes Twelve Winds a success.


We have a love of learning, a strong desire to know more. Curiosity makes us better at what we do. It is our curiosity that will help us create a company filled with exciting ideas and innovative thinking. It is our curiosity about how good we could be, that challenges us to give more, and never to accept something as ‘good enough’. It is our curiosity about how to improve ourselves and what we do, that makes us eager to receive constructive feedback, to be ‘coachable’ and open-minded. And in our fast-moving marketplace, it is our curiosity that will ensure we continue to lead, rather than to follow the crowd.

Go for it!

From the very beginning, at Twelve Winds we have been prepared to take risks, not because we are reckless, but because – in our judgement – it is the best course of action. We are always willing to look at things a new way and we don’t let old ideas and prejudices stop us from thinking the unconventional. Sometimes being different will make things harder. But when it does, we remember that the more difficult the task, the greater our satisfaction when we achieve success. So we foster an environment in which people are comfortable promoting their ideas, and where originality and creativity are valued.

Make it count

What drives us is our desire to make a difference, to make our careers count for something, to look back on our achievements and our legacy with conviction and satisfaction.  While no company can survive without profit, we also believe that business and life should be about something more, so we aim to make a positive difference. We strive to be a good corporate citizen and we accept responsibility for our actions. We also recognize that what we do today affects tomorrow. That’s why we strongly support the charities we have chosen, not because it makes us feel good, but because we want to play our part in making the world we leave behind a better place for others.